Best SEO Tools To Optimize Your SEO In 2020

In order to optimize the SEO of your website, having the best SEO tools is one of the keys to success. But being well equipped is not that obvious when you see the plethora of tools offered more or less useful or efficient.

In order to guide you in your choice, I have made a selection of SEO tools or software that I use, or that I have used during my various projects.

All-in-one SEO tools


SEMRush is one for me the SEO tool that you absolutely have to have in your briefcase for any good SEO. It is a real Swiss army knife, which does not take care to do things by halves for each of its functionalities. 


SEMRush can, of course, track your positions and those of your competitors, but it will also help you find new keyword ideas, track your Adwords campaigns, perform SEO audits, analyze backlinks, etc. 

A must-have if its price does not put you off. Check out my full SEMrush test.

Price: 3 packages are offered at $ 99, $ 199 and $ 299 per month.


Like its rival SEMrush, Ahrefs is a complete online service for optimizing a site. It offers to analyze keywords, backlinks, content, audit a site or even follow the positions on search engines. 


Finally, this tool has a colossal database thus helping you to establish your SEO strategy and has recently been translated into French.

Price: the “lite” formula starts at $ 99 / month and can reach $ 999 / month for the “agency” formula

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Another “Made in France” tool, SEObserver is a hybrid solution allowing you to centralize the monitoring of your positions but also to consult the backlinks of any site present on the most interesting keywords on the French-speaking web.

Thus, you can be informed of the slightest changes in the evolution of competing sites that you monitor.

By analyzing their strategies, SEObserver allows you to concretely understand what impacts their positioning (creation of backlinks, changes in title, content, number of indexed pages, etc.).

The ideal tool to support you in good “practices” and be on top of SERPs!

Price: 4 prices available at € 99, ​​€ 199 € 499 and € 999 per month depending on the limitations you wish to unlock.


Serpstat is an all in one SEO tool that offers many features such as keyword research, PPC analysis, competitor search, backlink analysis, and SEO audit. 

You can use it to find new keyword opportunities, content ideas, analyze your paid campaigns and do in-depth research on competitors. 

With packages starting at $ 19 / month, it is one of the SEO tools with the best value for money. See my test on Serpstat.

Price: 4 prices available at $ 19 €, $ 69, $ 149 € and $ 299 per month depending on the features

Keyword research tools

In order to find the right keywords for your SEO strategy, there are many keyword generators of which here are some of them:

You Will Intrested:  How to Do Keyword Research for SEO - Ultimate Guide 2020 

Google Keyword Planner Most Usable Seo Tool

Originally, it was a tool built to help advertisers configure their Adwords campaigns. However, Keyword Planner is one of the most useful tools for SEO to find keyword ideas but also to analyze the competition. 

However, since the last update, it is necessary to have at least one active campaign to have access to all the data.

Price: Free, but you must have an active campaign to access the full data

Yooda Insight

Yooda Insight is the French reference tool for finding the best keywords in the language of Molière. Indeed, this tool specializes in Google data, which allows it to have the largest database in France. 

It also allows you to make keyword suggestions based on a theme or site. But one of the features that I find the most interesting is to spy on the keywords of your competitors and their SEO traffic. 

Price: To have all the data, you have to pay € 39 / month. However, a free version exists and remains very limited.

Answer The Public

Answer the public is a tool released recently that allows you to generate recommendations for expressions associated with questions or prepositions. 

Its interface, very original and pleasant, allows you to provide a whole bunch of ideas for your content from a simple request.

Price: Free

Ubersuggest Free Seo Tool

Unbbersuggest is a keyword generator well known to SEOs. Indeed, it offers to generate a list of different related keywords from a single query based on Google’s auto-suggestion. 

Its particularity is that it not only provides suggestions for classic results, but also for Google Images, Google Shopping, Youtube and Google News.

Price: Free

SEO technical optimization tools

Google Search Console

Google Search Console is a free service that helps webmasters maintain their presence in Google search results. It allows you to better understand how the crawlers analyze your site. 

It is, therefore, the essential tool for optimizing your site and detecting indexing problems. Finally, the Search Console makes it possible to supplement the data of Google Analytics by providing the queries resulting from natural traffic.

Price: Free


Botify is a SaaS crawler and log analyzer. Often austere, crawlers are rarely distinguished by their ergonomics. On this side there, Botify is rather a good surprise with its modern interface. 

Then, the crawler’s performance is very impressive. Botify claims to analyze up to 100 URLs per second. For those who are used to going on weekends leaving Xenu or Screaming Frog while praying that there is no crash in the middle, the performance of Botify is very significant.

Price: Botify no longer offers pre-established prices but only made-to-measure. Suffice to say that it is not given.


Very recent in the world of crawlers and a direct competitor of Botify, OnCrawl is a semantic crawler that explores the entire site. 

This solution in SaaS model allows you to know the performance of a site from a technical point of view, but also in terms of SEO by being able to crawl millions of pages.

Price: Several formulas are proposed from 9.90 € to 199 € / month

Screaming Frog

Screaming Frog is one of the most used SEO tools for SEOs. Unlike Botify and Oncrowl, this solution is offered in the form of software. 

This is also the great strength of Screaming Frog, thus allowing an unlimited number of crawl depending on the capacity of your machine but also a better quality/price ratio.

Price: The software download is free with crawl limited to 500 URLs. The annual license with all features is $ 99.

There are many backlink analysis tools but here are the ones that we can remember:

Majestic SEO

For many SEOs, getting backlinks is the sinews of war. Having tools to help analyze your links is therefore essential. Majestic SEO offers in its solution a lot of information about the backlinks of any site. 

It identifies both the number of links that redirect to your site, the number of referring domains and the quality of each of these links. You can thus “spy” on your competitors in all peace in order to establish your strategy of net linking. 

Finally, Majestic SEO has its own indicators that have become almost essential today in SEO: the Citation Flow which corresponds to the popularity of a page and the Trust Flow which is a confidence index for each URL.

Price: The formulas offered range from $ 39.99 / month to $ 299.99 / month


Linkody is a tool that allows you to track incoming links during your net linking campaigns. The solution first analyzes the best incoming links to your domain by providing all the relevant data. 

It is also possible to visualize how your links and those of your competitors are distributed. Finally, it is possible to have email notifications when you receive or lose a link.

Price: The formulas offered range from € 13.90 / month to € 134.90 / month depending on the number of domains and links to follow.


SEOQuantum is a semantic analysis tool that provides an innovative solution for content optimization. Thus, the tool helps editors to improve the lexical diversity of their SEO content by providing them with the strategic expressions to include in the texts. 

SEOQuantum goes even further by identifying the intention of the user on a given request and by proposing other subjects. Also, check out my review on SEOQuantum.

Price: The formulas offered range from 24 € / month to 599 € / month


Yet another French positioning tool. This solution offers to track the positions of your keywords on the search engine results pages. But the peculiarity is that it allows you to follow your keywords on several types of engines. 

Google of course, but also Google Images, Google News, Yellow Pages, Amazon. A rather focused tool for those who want to optimize their local SEO.

Price: A packed system with decreasing prices starts at 5 cents per keyword. You can, therefore, take a pack with 100 keywords for 4.90 euros or 10,000 keywords for 400 euros.


Lighting SEO is an online SEO tool for Google position tracking and SEO help ideal for all types of websites. Complete and easy to use, this tool offers a range of tools allowing to analyze, follow and optimize the referencing of a website in Google. 

Lighting SEO is aimed at all owners of blogs, websites, e-commerce stores through offers tailored to their needs. The SaaS solution is accessible at all times and on all media. The subscription to the tool is monthly and without any commitment. 

Among the flagship tools it offers is the analysis of competitors’ organic keywords, daily monitoring of desktop and mobile position, SEO technical audit and page analysis as well as a keyword generator.

Price: From free to € 129 / month according to the formulas

SEO audit tools

RM Tech

RM Tech is a paid online SEO audit tool that is developed by Oliver Duffez, founder of the WebRankInfo site. The tool delivers a complete technical audit report allowing us to have a global vision of the problems encountered on a site. 

All of the pages are thus analyzed through a dozen points related to SEO criteria. The audit is accompanied by detailed explanations, tables, and various graphs to better understand the many data that are provided.


Developed by Google, Lighthouse is a basic tool but can be useful during technical SEO audits. It is an extension that can be directly downloaded from the Chrome browser’s web store. 

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Once installed, just go to any site to analyze and generate a report with the plugin. A score of 0 to 100 assesses the 5 criteria used by the tool, which are performance, adaptation to mobile, accessibility, good practices, and SEO.

If you have other tools to suggest or to discover, do not hesitate to indicate them in the comments! I will try to update the list regularly.

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